MAKERS: Tavi Gevinson is “making history”

MAKING HISTORY: Tavi Gevinson Becomes Editor-in-Chief of Rookie at Age 15

MAKERS Blog    |    MAKERS Blog    |    March 31, 2013

"MAKING HISTORY: Tavi Gevinson Becomes Editor-in-Chief of Rookie at Age 15"

MAKERS Blog, 31 March 2013

In honor of Women's History Month, we are celebrating with 31 days of women's history! Every day in March, we will highlight an historic moment, as told through the personal stories of our MAKERS.

In our final post of this series, we shine the spotlight on the future with the young editorial phenom Tavi Gevinson, who took on the role of Editor-in-Chief of the online magazine Rookie at the age of 15.

Remarkably, Rookie is not even the first site she's run! She started her own fashion blog Style Rookie at just 11 years old and grew a loyal following of readers who loved her unique voice and sense of self. A few years after becoming a fashion sensation, Gevinson widened her focus when she launched Rookie, which is a gathering place of pop culture and feminism for the adolescent audience featuring pieces from the likes Lena Dunham, Judd Apatow, and Joss Whedon.

Gevinson and her staff's creativity, honesty, and confidence provide a fresh voice for teenagers navigating their way through the sticky terrain that is adolescence. While teens often feel the pressure to push aside who they are to fit the norm, Gevinson describes herself as a person who simply likes herself.

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